Gone but Not Forgotten: Classic TV Ad Slogans We Still Miss

Introduction to Missed TV Ad Slogans

TV commercials have been a significant part of our lives since the advent of television. Slogans and catchphrases from these ads not only promoted products but also left a lasting impression on viewers. In this article, we explore some of the most memorable TV ad slogans that we still miss today.

Time- Honored Slogans and Their Impact

TV commercials often hinge on a catchy slogan or tagline that sticks in our heads long after the commercial has ended. So, what makes this slogan the darling of advertisements? Let’s take a look at some popular slogans that have left an indelible mark on our memories.

Heinz Ketchup and the Anticipation Campaign

One of the most nostalgic campaigns for many is the classic “Anticipation” campaign for Heinz ketchup, featuring the iconic theme song by Carly Simon and the iconic slow pour from the ketchup bottle. The slogan, often referred to as a “themeline” or “tagline,” was not just advertising but a piece of music that created anticipation and desire. It remains a prime example of how music and imagery can work together to create a powerful marketing campaign.

Other Memorable TV Ad Slogans

Opal Fruits - “Made to make your mouth water!”

Esso Blue - “Nboom Nboom Nboom Nboom”

Wafels - “Suzy Suzy Suzy

Bulova Watches - “When you know what makes a watch tick you buy Bulova”

Toshiba - “Hello Tosh, got a Toshiba?”

Sunsilk Shampoo - “Four kinds of Sunsilk, one is for you!”

Consulate - “Cool as a mountain stream”

Evilene Nail Polish - “Shimmer into summer power at your fingertips”

Diamond Studs - “Double Diamond works wonders”

Smash - “For mash, get Smash”

Inter City Trains - “Inter City, makes the going easy”

Cliff’s Farmers Bread - “Go to work on an egg”

After eight hours of being a father, I’m back to being your daddy… Slice, Slice, Slice!” - Oscar Meyer

Beanz Meanz Heinz - “Beanz Meanz Heinz!”

Legends Lost

While these slogans remain in our hearts and minds, not every campaign we miss translates to actual slogans. There are instances where memorable moments and catchphrases stand alone, without a specific tagline. Examples include:

“Plop Plop Fizz Fizz…” - Alka-Seltzer

“Your in good hands” - State Farm Insurance

I wish I were an Oscar Meyer…”

“I want a Clark Bar”

Vintage Ads and Women’s Car Insurance

In the UK, a women’s car insurance company called Sheila’s Wheels stands out for its stunning ads. The taglines were not as memorable as the characters and settings they depicted. The ads were known for their vibrant pink hues, sparkle, and the use of high heels, painting a picture of a glamorous lifestyle. While the company may have phased out, the memories of the ads remain strong.

Ad Campaigns from the 70s

From the 1970s, there are campaigns that still resonate today, even if the reason behind their effectiveness is somewhat unclear. One such campaign is the phrase “When it comes to repairing things, I’m not my father’s son.” This slogan from an unnamed company captures a universal feeling of inadequacy in household repairs. The phrase, much like others listed, conveys a relatable sentiment that remains etched in people’s minds.

Conclusion: The Power of Slogans and Ad Campaigns

TV ads and their slogans have shaped the way we think and feel about products. They have the power to evoke nostalgia, spark joy, and sometimes, even act as a reminder of the products we might no longer use. From the classics like Heinz and Esso to the more mysterious ones, the impact of these slogans is undeniable. As we move forward, these memories and catchphrases serve as a reminder of the excellent work that has been done in the world of advertising.