The Evolution of Submarine Sandwiches: From Grinder to Sub

Submarine sandwiches, also known as subs, have a rich and varied history. From the humble origins in New England to the global phenomenon that is Subway, the journey of these sandwiches is both fascinating and complex.

Origins of the Submarine Sandwich

The story of the submarine sandwich begins in the early 1900s, when Italian immigrants were settling along the East Coast of the United States. In New England, these immigrants started selling meat and cheese sandwiches on long, round rolls. Over time, the sandwich became known as a 'grinder' due to the noisy sound of biting into the bread.

The sandwich's shape, which resembles the cylindrical hull of a submarine, may have contributed to its name. Interestingly, the term 'submarine' refers to a powered vessel, and the sandwich rolled on long, round rolls possibly giving it an aquatic or submarine-like appearance. However, the exact origin of the name remains a mystery, with some areas claiming to be the birthplace of the 'sub.'

From Grinders to Subs

In the 1940s and 1950s, the term 'submarines' or 'subs' started to gain traction. The sandwich was renamed to fit the catchy and simpler 'sub' term. The name shift likely occurred due to marketing efforts and simplicity in branding.

The term 'sub' eventually replaced 'grinder' because it was easier to say and remember, aligning well with the fast-paced lifestyle of American consumers. This shift in terminology also helped to establish a clear identity for the sandwich, making it more marketable and distinguishable from other types of sandwiches.

The Subway Change and Legal Implications

In 2014, Subway made a significant move by changing the name of its Footlong sandwiches to 'Subs.' This change was largely driven by customer feedback that suggested some customers felt shortchanged, as the Footlong might not be exactly twelve inches long.

Although the name change was intended to address these concerns, it also brought about legal issues. Some customers believed they were being cheated and sued Sub for the 'loss' of that extra inch or half-inch. The lawsuits, while not necessarily indicating a widespread customer dissatisfaction with the sandwich size, did highlight the deep emotional connection many consumers had with the name 'Footlong.'

Subway's move to simplify the name 'Footlong' to 'Sub' also reflects a broader trend in the fast-food industry, where simplification and clarity in branding are critical for maintaining customer trust and loyalty.

Conclusion

The journey of the submarine sandwich from 'grinder' to 'sub' and the subsequent renaming at Subway showcases the complex interplay between history, culture, marketing, and consumer behavior. The name 'submarine' or 'sub' has become a universal term, while Subway's decision to change its name highlights the ongoing evolution of fast-food branding.