Why Do Hamburger Chains Use American Cheese Instead of Cheddar or Swiss?

The common perception is that hamburger chains serve American cheese in their burgers, but the truth behind this choice is much more complex. The better question is why they are allowed to lie to customers by marketing a product as cheese when it clearly isn't. The legal definition of cheese is that it must contain at least 50% milk or casein. American cheese, however, is a product made with processed ingredients that don't meet these legal standards, resulting in something closer to a cheese product or cheese food.

The Disadvantages of Calling It 'Cheese'

There is a critical distinction to be made between what is legally defined as cheese and the processed products that mimic it. When a brand markets a product as cheese, it is often misleading, as it does not meet the nutritional and ingredient requirements of natural cheese. Transparency is essential in food marketing, and using a product that is not cheese to call itself cheese is illegal. This is why in grocery stores, such products are labeled as cheese products or cheese foods.

Reasons for Using American Cheese in Hamburger Chains

Melting Properties

One of the primary reasons hamburger chains opt for American cheese is its excellent melting properties. Unlike natural cheeses like cheddar or Swiss, American cheese melts smoothly and evenly, creating a creamy texture that complements the burger. This is particularly crucial for fast-food chains where consistency in appearance and taste is paramount. A smoothly melted cheese improves the overall texture of the burger, ensuring every bite is enjoyable.

Taste Profile

The mild flavor of American cheese is another key factor in its widespread use. It provides a subtle enhancement to the burger without overpowering the other ingredients. This allows the rich, savory taste of the beef and accompanying condiments to shine through, creating a balanced and delicious flavor profile.

Cost-Effectiveness

Cost is a significant consideration for fast-food chains. American cheese is generally less expensive than natural cheeses like cheddar or Swiss. This lower cost allows hamburger chains to maintain profitability while offering a product that still provides a satisfying eating experience for customers.

Shelf Stability

Another important factor is the shelf life of the product. American cheese has a longer shelf life than many natural cheeses, making it ideal for restaurants that need to manage inventory efficiently. This ensures that the product remains fresh and consistent, even when stored for extended periods.

Standardization and Consumer Expectations

Fast-food chains strive for uniformity in their offerings. American cheese provides a consistent taste and texture, which is essential for maintaining brand identity. Additionally, many customers expect their burgers to include American cheese, as it is a widely recognized component of classic American fast-food fare.

Examples of Cheese Options at Wendy's

While many hamburger chains stick to American cheese, Wendy's is somewhat of an exception. At Wendy's, customers have the choice of adding more cheese if they desire. They offer Swiss cheese, as well as Asiago, shredded or melted cheddar, and Muenster, among others. Some special offerings, such as a beer cheese sauce, are also available, though these are usually highly processed American cheese products.

For those who want a custom cheese order, you can request it at the counter or drive-up window. However, many people first become aware of these options by exploring the settings on the Wendy's app. I highly recommend trying Asiago on Wendy's burgers and chicken sandwiches for a unique and delightful taste experience.

In conclusion, the choice of American cheese in hamburger chains is driven by a combination of culinary properties, cost considerations, and consumer appeal. While it may not meet the legal definition of cheese, its advantages make it a popular choice in the fast-food industry.